From wikipedia: "The word "meme" is a neologism coined in 1976 by Richard Dawkins occuring in 'The Selfish Gene' to describe how one might extend Darwinian principles to explain the spread of and cultural phenomena.

He gave as examples melodies, catch-phrases, beliefs (notably religious belief, clothing/fashion, and the technology of building arches). The concept that spread according to genetic rules predates the coining by Richard Dawkins in The Selfish Gene; for example William S. Burroughs asserted that "language is a virus".

Either way, it doesn't really matter when it all started, but more about what have been the 'current' memes over the past 16 or so years - this awesome map illustrates the timeline of one of modern cultures more intresting habits - ENJOY :)

One of Bud Light's funniest ad campaigns to date, the Real Men of Genius commercials made a somewhat smooth transition from radio to television. 'Somewhat' in the sense that our imaginations will always be funnier that what is visually spoon fed to us, and mostly because the singer from the ads is better heard and not seen.

The following are 10 of the best Real Men of Genius' which have been rated based on the following criteria:

1. The levels of sarcasm in Deep Voice Guy's commentary.
2. The vocal quality and lyrical hilarity provided by the Stephen Tyler wannabe.
3. The value of the service/invention provided by the featured "genius."
4. The urgency with which some of these genius' need to get the hint.
See the stupidly funny videos here!